Positioning is a multi-stage and lengthy process, usually carried out in cooperation with interactive agencies, which can be divided into two variants.
The first one, Jacksonville SEO agency, includes standard positioning for generalized keyword phrases, and the second one is local positioning, which in turn is focused on increasing the visibility of a given stationary point only in local terms, e.g. in a city, state or region, including promotion of places that can be visited personally, e.g. during a visit to a given city. SEO agency Phoenix specialist stresses the importance of local positioning, which sometimes gets better results than general positioning, even for specific target groups. Reaching “your” space can provide you with salable customers, as the best Houston SEO agency marketer points out.
Although marketers and SEOs constantly convince and encourage SEO, not many entrepreneurs realize the importance of Google business card SEO and why it should be the first marketing activity right after starting your own business, including a service or retail outlet. SEO agency Phoenix marketing department takes care of Google business card configuration and location on Google maps right from the start – the goal is clear, show up! It pays off.
What does local SEO consist of?
According to Jacksonville SEO webmaster – standard SEO consists in increasing the visibility of a selected website in the Google search engine under specific key phrases, such as:
- women’s clothing store,
- how to take care of a beard,
- cheap used computers,
- laptops for gamers,
- and many others.
When an internet user types one of these phrases into the Google search box, they generally get relevant results to their expectations. For the phrase “women’s clothing store”, the SERP (Search Engine Results Page) will certainly display online stores with an assortment of women’s clothing, and after typing in the phrase “gaming laptops” – stores where you will find, among other things, portable gaming computers. It is worth knowing that only online stores will appear in the results. There is a reason why Idosell and other CMS positioning pays off.
As best Houston SEO agency market analyst points out – local positioning has a completely different specificity. Usually the Internet user enters the name of a city or town together with a key phrase, or Google’s search engine algorithm presents relevant results on its own. Examples of local key phrases are:
- men’s clothing store Houston,
- shoemaker New Orleans,
- baby carriages Los Angeles,
- cinema Seattle
- disco San Antonio
- cafe market New York,
- and many, many others.
As you can see, the Internet user who is looking for a specific service point or premises, usually combines the key phrase with the name of the city, region or province. From the search results, he is sure to be most interested in the points he can visit personally.
For this reason, in the SERP, at the very top, there is a Google map with the stationary points (Google Moja Firma business cards) closest to the search place, and at the bottom – a list of establishments.
Interestingly, you don’t have to have your own website to be listed on Google Business Card – the business card itself is listed in the Google Maps search results, with a possible link to your website on it.
Positioning can be difficult and tedious, but always effective
Now that you know what SEO is, thanks to the substantive support of SEO agency Phoenix, Best Houston SEO and Jacksonville SEO, you should consider implementing the described actions in your company. There are many companies on the market that provide this type of service. Some of them are trustworthy and have years of experience in the market, while others are beginners and run by hobbyists. When choosing the right company, you should consider both its advantages and disadvantages, which will make it easier to make the right choice.
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